Jaguar has recently announced its plans to air its first commercial at the Super Bowl which will be promoting the brand new F-Type Coupe.
The Jaguar F-Type Coupe commercial will air during the Super Bowl. The announcement has been made by the company’s North American vice president of the brand Jeff Curry, who is seeing the Super Bowl as the perfect advertising platform for Jaguar.
“The campaign signals that the F-Type Coupe is the new British bad boy in the segment and is designed to disrupt the tradition-bound sports car market. The Super Bowl is a perfect advertising platform for Jaguar given our new products, fast growing sales in the U.S. and the renewed interest in British cultural icons” said Jeff Curry.
The new Jaguar F-Type Coupe will be officially presented to the public during the 2013 Los Angeles Auto Show and the 2013 Tokyo Motor Show. The model in question is expected to pack the same engines under its hood as the Roadster, which will include the 340 HP (250 kW) 3.0 liter V6, the 380 HP (279 kW) supercharged 3.0 liter V6 along with the 495 HP (364 kW) supercharged 5.0 liter V8. More details on the model will be announced once it will be officially unveiled.