Jaguar to develop BMW 3-Series rival image

The British based automaker Jaguar is planning to re-enter the compact segment with a direct rival for the brand new BMW 3-Series.

After pulling the plug on the X-Type back in 2008, the British based automaker Jaguar is now planning a revival for the model which will be a direct competitor for models like the BMW 3-Series, Audi A4 or Mercedes-Benz C-Class. The model will join the two high-value sedans, the XF and the XJ and the carmaker is hoping that it will attract more young customers into the brand.

“We have to get back into that segment, I won’t say whether it’s with a sedan or another body style or more than one car; If we were to enter a crossover segment, then it would be more road-oriented rather than off-road, It would not be cut-and-paste, It would be using that core global competence”, as Adrian Hallmark, the Jaguar global brand director, told Automotive News.

According to the company’s official, the new Jaguar car will be slotted below the current XF and the model should be priced between 40,000 and 50,000 USD, shipping and other costs included. Additional details on the future Jaguar compact car are limited for the moment and will be announced probably close to its debut.

Source: Automotive News