Jaguar to start product offensive with 2016 XF image

The upcoming New York auto show set to begin next week will be used by British luxury marquee Jaguar as its springboard for the introduction of its aluminum XF midsize model – which also marks the dawn of a new product offensive.

Besides the redesigned “aluminum intensive” version of its XF midsize sedan – which marks the switch to an all-aluminum range for Jaguar – slated to arrive later on this year as a 2018 model year, the Brits are also showing off upgraded versions of the F-Type sports car, laden with new equipment, more standard features and priced less than the sum of the upgrades. Both also mark the start of Jaguar’s drive to introduce more new models in order to lift its appeal and sales in a bid to compete with the top tiered premium carmakers. Today, Jaguar needs all the boost it can get, because after two months of spectacular US auto market gains it’s only one of three other luxury brands to post negative results. Besides slowing sales for Cadillac and Volvo, Jaguar has posted an 8 percent drop from year-ago levels.

And the interest for the 2016 XF runs high after the lighter and more balanced sedan was recorded performing a world first stunt – it crossed London’s Canary Wharf on a 787-foot journey that was made via two wires that were only 1.3 inches thick. They did use a weight hanging below the cables to keep the car from swinging and the car was driven by veteran stunt man Jim Dowdell, a British that worked in Hollywood flicks such as the Bond, Bourne and Indiana Jones series. In 2016 Jaguar is also bringing to the US market the smaller, all-new Jaguar XE sports sedan and their first foray into the world of sport utility vehicles, the F-PACE high-performance crossover.