As the British automaker, wholly owned by India’s Tata Motors, aims to cut costs and compete locally with its BMW and Mercedes rivals, Jaguar Land Rover production in India will expand with the help of its parent, which will begin assembling the XJ flagship.
The Tata Group announced it would begin the saloon production at its plant in Chakan, near Pune, while its main rivals, the BMW 7 Series and Mercedes S Class were already locally produced in India, allowing the German brands to set more appealing price tags than import-only XJs.
The XJ will become the third Jaguar Land Rover model built in India, as the production switch will aid Tata avoid shipping and mounting import charges and ultimately cut the cost of the model.
The production facility built in the Indian town of Chakan, in the Pune district is dedicated to building Jaguar and Land Rover models, it began production in 2011 and currently manufactures the Land Rover Freelander 2, followed by the Jaguar XF in 2013.
by Aurel Niculescu
) - Wednesday, February 5th, 2014 - filed under Industry
. Image credit: .
Discuss: Jaguar XJ to be built by Tata for Indian market