According to a Jaguar Land Rover executive, the British premium brand has naturally chosen its most affordable and also extremely new XE sedan to become the brand’s first model produced in China.
According to JLR global fleet director Ken Forbes, the recently unveiled midsize luxury sedan has been chosen for production at the company’s new assembly facility in Changshu, where the British also want to build the Range Rover Evoque and Land Rover Discovery Sport premium SUVs. The jointly-led plant with China’s Chery Automobile has already began production of the first JLR model, the Range Rover Evoque this October, but the official declined to provide a timetable for the introduction of the XE sedan.
Jaguar has envisioned ambitious expansion plans that would secure a better place among the global luxury automakers, with the British marquee – currently owned by India’s Tata Motors – aiming to introduce more than three all-new or entirely revised models by 2016. Jaguar Land Rover’s new aluminum platform would underpin three upcoming models: the new XE, scheduled for European sales debut next May; the new-generation XF large premium sedan later on and a new midsized crossover somewhere in 2016. The introductions have prompted analyst forecasts on Jaguar’s worldwide sales jumping from around 80,000 predicted for 2014 to no less than 200,000 units by 2017.
Via Automotive News Europe