First-month orders more than four times the monthly sales target; 80 percent of customers choose i-stop
Mazda has received 7,240 orders for its redesigned Premacy (5) MPV until today!
Most buyers have been people in their thirties or forties who have families with young children. Customer feedback indicates that the main reasons for choosing the Premacy are its stylish exterior which is based on Mazda’s Nagare design language, eco-friendly features such as i-stop, highly flexible seating arrangements, and its driver-friendly handling.
By model grade, the FWD 20S has been most popular, making up 55 percent of total orders. Its features include sporty exterior parts, i-stop and discharge headlights.
The most popular exterior colors have been Aluminium Metallic, the featured color Clear Water Blue Metallic, and Crystal White Pearl Mica. The most preferred factory-installed options have been power sliding doors, chosen by 85 percent of customers, and the rear view camera, selected by 45 percent of customers.
Mazda’s managing executive officer in charge of domestic business, Nobuhide Inamoto, said, “We are quite pleased that the all-new Mazda Premacy has attracted so many orders and far exceeded our sales plan. We expect that its popularity, and the high demand for Mazda’s unique i-stop idling stop system, will continue to drive our sales in Japan.”