JCW to become a MINI sub-brand image

The British based automaker MINI is planning to turn the JCW (John Cooper Works) into a sub-brand.

Even if there is no official word on this yet, the guys from car&driver.com are saying that MINI might follow the BMW M GmbH example with its John Cooper Works and turn it into a sub-brand. The current MINI CEO and former BMW M boss Kay Segler, has recently told our source that the company wants to release future JCW models as standalone products and not just S models with performance packages, and this step can result in highly modified new engines and even larger displacements.

The guys at car&driver are also saying that the Countryman will still be offered in front-wheel drive, but JCW versions will eventually come with an all-wheel drive system and a hybrid powerplant. This hybrid version will hit the market in the “classic” petrol unit powering the front wheels while the electric motor will “move” the rear axle. In order to make the upcoming JCW models more competitive, MINI is planning to drop their price, and this will actually be a welcome change considering the fact that the Cooper JCW entry-level costs the same as the BMW 1-Series Coupe in the United States.