Jeep, the oldest off-road vehicle celebrates its 70th Anniversary on the Off-road Trails of Moab, Utah.

Showcasing the evolution and innovation of the legendary 4×4 automaker, seven key historical models illustrated important milestones in the Jeep brand’s history – not in a museum, but in the rugged outdoors where they belong:

• 1944 Willys-Overland “Jeep” MB
• 1945 Willys-Overland Jeep CJ-2A
• 1949 Willys-Overland Jeep Station Wagon
• 1963 Jeep Wagoneer
• 1984 Jeep Cherokee
• 1987 Jeep Wrangler
• 1993 Jeep Grand Cherokee

More, five customized Jeep vehicles fresh from the 45th annual Moab Easter Jeep Safari provided a taste of new potential Jeep production and customization ideas in a true Jeep setting. The Jeep “image” vehicles included were the Wrangler Pork Chop, Wrangler Renegade, Compass Canyon, Cherokee Overland and the Grand Cherokee Off-Road Edition.

For those who don’t know, Jeeps have been built under licence by various manufacturers around the world including Mahindra in India, EBRO in Spain, and several in South America. Mitsubishi built more than 30 different Jeep models in Japan between 1953 and 1998. Most of them were based on the CJ-3B model of the original Willys-Kaiser design.



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