The Jeep brand will sponsor the Juventus Football Club S.p.A. for the 2012-2013 European football.
Last Friday, June 15th, the Jeep logo was seen on the new away strip jersey of the Italian Championship Winning Club. Jeep will be on the Juventus side at this summer events, until the beginning of the upcoming football season. The kit was made from environmentally friendly materials, and the details on the shorts, jersey and socks are a tribute to the Club’s key values on which it was founded.
The crew neck design was taken from the 1941-42 Coppa Italia winning jersey, and the inside neck graphic on the shirt it is in fact the club’s motto, a quote by Giampiero Boniperti: “Vincere Non È Importante È L’Unica Cosa che Conta” (Winning is not important, it is everything). The sponsorship agreement was signed in April 2012, between Fiat S.p.A. and Juventus Football Club S.p.A, and states that Fiat will appear on the Juventus jersey for the next three seasons.
Jeep will also take advantage of the Juventus summertime retreat at Chatillon-Saint Vincent in Val d’Aosta in July, and will present for the first time its Jeep Grand Cherokee S Limited, which will arrive in Italy and other countries in Europe in September.