Jeep Reports Record Sales for 2012 image

Chrysler’s Jeep brand announced record sales in 2012, with over 700,000 vehicles sold worldwide for the first time.

Last year Jeep sold 701,626 vehicles, surpassing the automaker’s 1999 record of 675,494 vehicles. According to Jeep President Michael Manley, the brand is ‘ahead of where I hoped we’d be’ and added that the automaker is on track of reaching its target of selling 800,000 vehicles annually by 2014.

“Last year was actually very quiet in terms of new product. But ’13 is going to be a very, very busy,” Manley said.

He added that 2013 will be the year when Jeep will add the significantly refreshed versions of the Compass and Jeep Grand Cherokee, both to be unveiled next week at the North American International Auto Show in Detroit, plus an all-new replacement for the Jeep Liberty.

“That offers us a great opportunity if we get that right to get to that 800,000 number we laid out in 2009,” said Manley.

Manley added that in order to reach its target Jeep has to continue its international growth, expanding in critical markets such as China and Europe. The automaker considers that there is still the possibility of growing in the European market, even if situation there is tough.