Sales of Jeep brand vehicles rose 61.8 percent in Europe in 2011 versus 2010, compared to an overall industry decline of 1.4 percent, according to numbers released by the European Automobile Manufacturers’ Association (ACEA).
The figures include sales in the 27 member states of the European Union plus four other European Free Trade Association Countries. In Italy, Jeep sales increased 117.6 percent last year versus 2010, with registrations increasing 71.7 percent in France, 124 percent in Germany, and 21.2 percent in Spain. In December, Jeep sales rose 47.8 percent in Europe versus December 2010, while the industry declined 5.8 percent.
“The increase in Jeep sales in Europe is evidence that Chrysler Group’s integration with the Fiat Group is clearly working. Much of the Jeep brand’s success in Europe can be attributed to a strengthened dealer network, as well as a rollout of new Jeep models for the European market – including the incorporation of Fiat’s fuel- and emissions-saving MultiJet II technology on the new 3.0-liter CRD engine that powers the Grand Cherokee,” said Mike Manley, President and CEO of the Jeep Brand.
In addition to increases in Europe, Jeep brand sales rose 44 percent in the U.S. in 2011, and 41 percent globally.