The Jeep brand is focused – just like Britain’s Land Rover – on all-wheel drive vehicles alone and amid a global surge of sympathy for the type of vehicles it is now crucial to Fiat Chrysler Automobiles’ global strategy.
According to the Jeep unit’s boss, the automaker managed to narrowly beat its 1-million delivery goal set for 2014 – reaching sales of 1,017,019 vehicles last year, rising 39% from the figures recorded back in 2013 and setting a new record for the brand. The sales were buoyed by the positive situation in Jeep’s largest market, the United states, where deliveries jumped 41% to 692,348 autos. According to Mike Manley, chief executive of the Jeep brand, the parent company has not yet set a specific sales target for the sales this year, but definitely Jeep plans to “continue the growth.”
Included in the five-year business plan set up by Sergio Marchionne, chief executive officer of parent company Fiat Chrysler Automobiles, Jeep should continue its global expansion towards reaching a worldwide production level of 1.9 million vehicles by 2018. Naturally, the home region of North America is going to get the biggest piece of the pie – one million units, while Asia should handle an overall output of 500,000 vehicles and 200,000 autos should come from South America and another 200,000 from Europe.
According to Manley, last year 132,000 Jeeps were delivered in Asia, South American sales accounted for just 2% of worldwide deliveries in 2014 and Jeep gained 40% in Europe. Best-selling nameplates were in 2014 the Grand Cherokee with 279,567 units, Cherokee came second at 236,289, followed by Wrangler at 234,579, Compass at 134,629 and Patriot at 122,387.