Fiat S.p.A will sponsor famous Italian football club Juventus for the next three seasons, the automaker announced on Friday.
From the start of the 2012-13 season, Jeep will appear on the outfit’s jerseys in an agreement which will net the club €35m.
It will be present on every shirt and in every competition involving the first team and also the youth sector sides.
The definitive agreement, which will be valid until 30 June 2015, is to be signed in the next few weeks.
Last week, Juventus won 3-0 against Napoli to trail Serie A leader AC Milan by two points.