FIAT is making moves by collaborating with actress, entertainer, philanthropist and entrepreneur Jennifer Lopez.
As part of the collaboration, Lopez features the Fiat 500 Cabrio in her music video, Papi. Lopez also will appear in commercials for the Fiat 500 which will debut later this year.
“Like the FIAT consumer, Jennifer Lopez sees the world as her canvas and is not afraid to express herself; she is continuously drawn to projects that are authentic and real,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC.
“Jennifer fits perfectly with the brand not because of who she is but because of what she is – authentic, passionate, modern and a fighter determined to stand out from the rest. As you look at her career path, she embodies the FIAT philosophy, ‘Life is Best When Driven.'”
Like the first clip she tweeted last month, the video shows more footage of men going crazy for J. Lo, literally falling at her feet and jumping to catch a glimpse of her. As the singer casually walks down the street, drivers lose control over their vehicles, riots are incited and chaos ensues.
Have a look at the new ad for the 2012 Fiat 500c below: