Jeremy Clarkson has become the latest celebrity to lend his voice to a satellite navigation system, Mail Online reports. The Top Gear host is lending his voice to the latest navigation system from TomTom.
The outspoken Top Gear presenter will not be echoing the dulcet tones of the gently persuasive standard voice though, and those that download the package will be faced with instructions telling them to perform a handbrake turn when safe to do so rather than performing a U turn where possible.
The sat-nav will also feature a Stig mode, ‘voiced’ by Top Gear’s enigmatic white-clad tame racing driver. FellowTop Gear presenters Richard Hammond and James May are reported to also be in talks to lend their own voices to a sat-nav, but who’d want to be given directions by people nicknamed ‘The Hamster’ or ‘Captain Slow’?
But the decision by TomTom to adopt Clarkson’s voice has sparked criticism from motoring groups.
Julie Townsend, campaigns director for Brake, the road safety charity said: ‘Driving is a serious business and while there’s no problem with humorous voices used by sat navs, drivers need to be making sure that they are not getting distracted.’
Details about how much TomTom is paying Clarkson for the voiceover haven’t been released. Other celebrities to have had voiceovers on sat nav systems include 39-year-old rapper Snoop Dogg, 62-year-old rocker Ozzy Osbourne and cartoon father Homer Simpson.