The Italian based automaker Fiat has recently signed a new partnership with Juventus Torino and the football club has received a fleet of 25 Jeep Grand Cherokee SUVs, placing the longest sponsorship “relationship” in football in the spotlights.
The Fiat Group has announced that a fleet of 25 Jeep Grand Cherokee SUVs have been delivered to Juventus Torino’s training camp in Vinovo, and the vehicles will be driven by the players and the coach Antonio Conte.
“The road to success is long and difficult but it’s much easier to be approached thanks to the off-road and on-road capabilities of the new Jeep Grand Cherokee”, said Antonio Conte, Juventus Torino’s coach.
Fiat has come pretty close over the years to Juventus thanks to its headquarters in Torino and the two “companies” have been collaborating with eachother since 1923, when the Agnelli family, owner of the Italian automaker, got involved in running the football club.
The only question we ask is whether the football players will now ditch their Maseratis, Ferraris and Lamborghinis to cruise in the new Jeep Grand Cherokee.