Kia promises dealers 100,000 more cars, after it invested $100 million in 2011 to expand production in Georgia, reaching 360,000 a year.
“It’s a work in progress, but that’s our goal,” said Tom Loveless, vice president of sales for Kia Motors America.
The company managed to sell 485,492 units in 2011, a raise of 36% from the previous year, this means that an extra 100,000 would mean a 20% percent gain. Kia relies mostly on the plant in West Point, Georgia, where it invested $100 million to expand production. Over the past few years the company invested more than $1.5 billion in the Kia Motors America facilities from Georgia.
“What they’re trying to do is get production from Europe, Asia — some of those markets where things have slowed or where they have some issues,” declared Mark Scarpelli, president of Raymond Kia in the Chicago suburb of Antioch.
This year began with no major launches, but the company prepares for 2013 a large sedan sold overseas as the Cadenza or K7 and a redesigned Sorento in the U.S. The Sorento was launched in 2011 and it was the brand’s best selling vehicle that year, with more than 100,000 units sold in the States.