The upcoming 2017 IAA will be full of surprises, even though some automakers decided to focus on other events and won’t show up – Kia has seemingly decided to take advantage and grab the spotlight.
The South Korean automaker has officially previewed its showcar for the event – a stylish new prototype that doesn’t even have a name yet. It’s actually not just a show wonder, because it premieres the new design attitude of the company and previews the styling of the third-generation cee’d compact car, set to arrive next year as a five-door hatchback. The concept has been penned at Kia’s European design center located in Germany, and comes with an interesting new body style – dubbed as an “extended hot hatch”. We can imagine this comes after Hyundai has decided to deliver an odd i30 fastback version, so Kia will be mimicking it with the cee’d sister model.
But Kia takes a different approach as the concept mostly resembles a shooting brake, albeit not a true one, since we’re dealing with a five-door, not a traditional three-door shooting brake. The “GT” badging, huge wheel arches, low suspension says Kia wants to get sporty, so we’re hopeful these traits will remain present with the upcoming production version. The concept is not going to morph directly into the series model – there are no B-pillars, apparently, no side mirrors and flush door handles.