This week Kia held a groundbreaking ceremony for its third plant in China that will be opened in 2014.
The facility is expected to boost capacity in the country to 730, 000 units annually. Kia plans to increase its presence in the largest automotive market in the world and will produce China-specific models, besides the locally-produced models such as the Sportage, Forte and K2.
The new facility will be situated in the Yancheng Economic Development Zone (Jiangsu Province), 5 kilometers away from the company’s second plant. It will be equipped with state-of-the-art body, press, painting, assembly and engine module processes and will feature a 1,960-metre high-speed test track and a technology research center.
“Today is a special day, marking Kia’s next step toward becoming a leader in the Chinese auto industry. This third plant in China will be an opportunity for us to make further progress on the quality front as well as increase overall customer satisfaction. I believe that Dongfeng Yueda Kia will become the one of the most trusted brands in the Chinese automotive industry,” said Mong-Koo Chung, chairman of Hyundai Motor Group, at the ceremony.