Kia has recently appointed Ho-Sung Song as the automaker’s top executive in Europe.
Naming Ho-Sung Song, a business improvement expert for Hyundai Motor Group, is part of Kia’s plan to keep its sales growth in the slumping European market. Song will replace Brandon Yea, who will be responsible for Hyundai’s commercial vehicle export business.
Song, 51, has joined Hyundai in 1988 and since then he has had several senior roles at both Hyundai and Kia. In 2007 he was named president of Kia France and then in 2010 he took charge of the automaker’s export planning group. His latest position in the company was being in charge of Hyundai’s business improvement groups.
Song will work together with Kia Europe’s COO Michael Cole to boost sales in Europe where profit has stalled after several years of rapid growth. In 2012 Kia has increased sales by around 15% in the EFTA and EU markets compared with the previous year, but sales during the first eight months of the year have only rose 0.4%.
Last year Kia increased its market share in Europe to 2.7% from 2.2% in 2011, but the autoamker’s market share remained at 2.7% from January to August.