Kia Presents Horki-1 Concept at Shanghai, Announcing New Brand in China image

Kia came at the Shanghai auto show with a sleek-locking concept, announcing the introduction of the ‘Horki’ brand in China.

Kia’s JV with Dongfeng in China, known as Dongfeng Yueda Kia, has come up with a new brand for the Chinese market, which they called Horki (translated is ‘China driving’). The Horki-1 concept the automaker presented is based on the latest Cerato/Forte platform. Although no details were offered about a possible production model, it is known that Horki will start selling cars starting from the second half of 2015.

With this brand Kia and its JV will have the possibility to follow a dual brand strategy, with a clear distinction between Horki and Kia products. The Horki vehicles will focus on cost and practicality and will be aimed for the specific needs of the Chinese customer. The new brand’s vehicles will be manufactured at one of the JV’s three plants in Yancheng and the lineup will include alternative-powered models.

On another matter, earlier this month, South Korean Hyundai Motor and its affiliated Kia Motors said that after 30 years of sales they managed to surpass the milestone of 50 million vehicles sold globally. They said that the milestone was reached as they shipped Avante compacts, i30 compacts and Tucson ix crossovers to the US.