/ Kia, News, Other / Kia Soul becomes the latest car choice for Pope Francis

Kia Soul becomes the latest car choice for Pope Francis

Linked In Share
Kia Soul becomes the latest car choice for Pope Francis

The 77-year-old has been displaying a preference towards small or compact rides, in a departure from the usual “Popemobiles” of the past – like the well known custom-built, bulletproof Mercedes-Benz that Pope John Paul II used.

The latest car of choice? Kia’s Soul. The compact car has now garnered a huge image boost, and one that hip-hop-dancing hamsters could have never achieved. The Pope has chosen the model for his five-day visit to South Korea, where he will meet with President Park Geun Hye and preside over a beatification ceremony for Korean martyrs that could attract hundreds of thousands on August 16.

“This will help Kia by bringing far-reaching exposure through the mass media,” Kim Jin Kook, chief executive officer of auto researcher Marketing Insight, said by phone. “That exposure will be related to the pope, who has a very positive image among the general public, which in return will trigger a halo effect for Kia.”

The latest spiritual leader of 1.2 billion Catholics is often seen at home in the back of a 20-year-old Fiat and he also used a hatchback model of the Italian company during his visit to Brazil in July 2013. The pontiff’s latest choice is a victory for Kia, who’s earnings overseas are eroded by the fast-rising won – actually the fastest-appreciating major currency during the last quarter.

Via Bloomberg

by Aurel Niculescu (my Google+) - Thursday, August 14th, 2014 - filed under Kia, News, Other. Image credit: .
Linked In Share
Related Articles
beatification Ceremony Francis pope Soul south korea visit


Discuss: Kia Soul becomes the latest car choice for Pope Francis

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

First Koenigsegg One:1 registered in Germany, power leads to computer glitch
First Koenigsegg One:1 registered in Germany, power leads to computer glitchThe first ever production version of the Koenigsegg One:1 has been recently registered in Germany. The world’s first megacar ...
Next-gen Audi A8 to be the company’s first autonomous vehicle
Next-gen Audi A8 to be the company’s first autonomous vehicleThe German based automaker Audi will soon introduce its first ever production autonomous car, in the shape of the next generation ...
Honda to pull the plug on the Euro-spec Accord in 2015
Honda to pull the plug on the Euro-spec Accord in 2015The Euro-spec Honda Accord will be discontinued next year as the company has recently announced. One of the most popular ...
New Nissan Concept teased for Sao Paulo Motor Show
New Nissan Concept teased for Sao Paulo Motor ShowA new teaser image with a brand new concept has been released by Nissan ahead of the model’s debut set for the 2014 Sao Paulo ...
Paul Bailey buys Ferrari LaFerrari
Paul Bailey buys Ferrari LaFerrariFamous successful businessman Paul Bailey has apparently added a brand new ride to his garage, a red Ferrari LaFerrari. Paul ...
Lamborghini Reventon for sale
Lamborghini Reventon for saleA Lamborghini Reventon, which is basically brand new, is currently being offered for sale in the Middle East. Petrol heads with ...
2015 Dodge Charger SRT Hellcat costs $63,995
2015 Dodge Charger SRT Hellcat costs $63,995The 2015 Dodge Charger SRT Hellcat is getting ready to reach its future customers with a starting price of 63,995 USD. The price ...
China-made Range Rover Evoque
China-made Range Rover EvoqueJLR has recently inaugurated its first assembly plant outside the United Kingdom with Chery Automobile Company, located in ...
US: dwindling electric auto sales bring price cuts
US: dwindling electric auto sales bring price cutsThe battery-operated electric cars have been heralded as the response to global warming and increased pollution. The only issue? ...
2015 Volvo XC90 – official price list announced for Europe
2015 Volvo XC90 – official price list announced for EuropeThe official price list for the brand new 2015 Volvo XC90 has been recently announced by the Swedish based automaker on the Old ...
Recall roundup: 1.14 million Volkswagen cars
Recall roundup: 1.14 million Volkswagen carsThe German based automaker Volkswagen has recently issued a recall for 1.14 million cars in China and the United States because ...
2015 Volkswagen Tiguan gets priced in Australia
2015 Volkswagen Tiguan gets priced in AustraliaVolkswagen has announced the official price list for the 2015 Tiguan in Australia, where the model goes in from 27,990 AUD. In ...
US: auto industry braces for upcoming cyber attacks
US: auto industry braces for upcoming cyber attacksHackers have been a plague for many businesses and industry segments since the computer revolution, but they’re now also ...
Chevrolet Colorado Sport Concept going to SEMA
Chevrolet Colorado Sport Concept going to SEMAThe North American based automaker Chevrolet has recently announced the official debut of the Colorado Sport Concept at the 2014 ...
GM and Ford expected to report positive third-quarter earnings
GM and Ford expected to report positive third-quarter earningsThis is financial week for the largest and second-biggest US automakers, with General Motors due Thursday and Ford the next day. ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

lamborghini reventon for sale 1
jlr china plant 1
Chevrolet Colorado Sport concept
2015 porsche cayenne tuning topcar 1
chevrolet chevelle ringbrothers sema motor show 2014 1
renault sport r.s. 01 1
Mercedes-Benz S65 AMG tuning voltage design 1
2015 Porsche 911 GT3 RS 1
Spy-Shots of Cars
Spy-Shots of Cars
2015 ford f-150 customized sema motor show 1
2016 honda hr-v us spec 1

More automotive from inautonews
The first ever production version of the Koenigsegg One:1 has been recently registered in Germany. The world’s first megacar is named the Koenigsegg One:1 and it has been officially presented to the public earlier this year, during the 2014 Geneva Motor Show, and now, its very first ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive Citroen has introduced the second generation of the C-Elysee last year. The model is smaller than the C4 and it is based on the Peugeot 301, being ...
Test Drive: BMW X4 xDrive30d
Test Drive: BMW X4 xDrive30d The newest crossover to make its way into BMW’s lineup is the X4. This is based on the X3 and it is basically a smaller version of the X6, aimed ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: 1.14 million Volkswagen carsThe German based automaker Volkswagen has recently issued a recall for 1.14 million cars in China ... US: NHTSA website crashed by motorists concerned over Takata airbag recallsThe drivers that entered the US recall-search website of the National Highway Traffic Safety ...
Safety Section