Recently Kia announced its plans to boost its market share in the US this year.
“I am confident we will do well from a market share perspective,” Tom Loveless, executive vice president of sales for Kia’s U.S. sales unit. “Our goal in 2013 is to gain share for the 19th year.”
In 2012 the overall light vehicle market in the US increased by 13% to almost 14.5 million vehicles. The South Korean automaker’s share of the market was up 3.85%, for the 18th consecutive year, and sales reached 557,599 units, according to Loveless.
At the Detroit Auto Show, Kia came with its Cadenza, a model developed for the American market. This model was previously unveiled in 2009 in South Korea as the K7, but after it got a facelift was renamed Cadenza, now featuring a new front end, revised tail lamps, bumper designs and also improved interior with new controls, refreshed instrument gauges and an analogue watch in the middle of the center stack.
“The Cadenza is the new flagship for Kia in the U.S. market, and when it goes on sale later this year, it will introduce a number of advanced systems that promise to set a new standard in the premium segment,” said Michael Sprague, executive vice president of marketing & communications for Kia North America.