Peter Schreyer, the designer who transformed Kia from a bargain-basement brand into one at the forefront of global automotive styling, is the 2014 recipient of the Eyes On Design Lifetime Achievement award.
The German born Schreyer created the “tiger nose” look and elegant lines that have become Kia’s signature. Schreyer’s success led to his becoming Design president of Kia Motors and of the Hyundai Group. He now oversees design strategy for both the Kia and Hyundai brands and studios in Korea, Frankfurt, Los Angeles and Tokyo.
Schreyer will be honored during the annual Eyes On Design celebration of automotive design next June in Detroit. Previous recipients include Bob Lutz, who helped revitalize GM design; Nissan’s Shiro Nakamura; Chrysler’s Tom Gale; Ford’s Jack Telnack; GM’s Wayne Cherry; BMW’s Chris Bangle; Fiat and VW’s Walter de’Silva; and independent design greats Sergio Pininfarina, Giorgio Giugiaro. Previous recipients choose the new honoree each year.
Eyes On Design is organized the by the Detroit Institute of Ophthalmology, the research education arm of the Henry Ford Hospital’s Department of Ophthalmology.