Kia’s Nyro hybrid crossover can be had from $23,785 in the US image

The South Korean automaker is one of the automotive representatives looking forward to the Super Bowl night because it has a comedic commercial starring Melissa McCarthy.

While viewers might appreciate the shenanigans, they’re more inclined to be interested in such details as pricing – which is probably why the carmaker has now revealed the US prices for the new hybrid crossover. The compact CUV will have three trim levels to play with and deliveries are starting pretty soon, with the base price set firmly at $23,785 (after $895 destination). All Niro versions get a 1.6-liter four-cylinder and an electric motor for a total output of 139 horsepower (104 kilowatts) and 195 pound-feet (264 Newton-meters), with a six-speed dual-clutch automatic transmission delivering power to the front wheels.

The Niro FE, the base, is focused on economy – Kia says the trim will be the lightest at 3,106 pounds (1,409 kilograms), so it gets 52 miles per gallon city, 49 mpg highway, and 50 mpg combined. Moving to the LX trim will set back customers at least $24,095 and they will gain things such as a smart key and LED taillights or an optional Advanced Technology Package for $1,450 coming with features such as forward collision warning, autonomous emergency braking, and lane departure warning. The EX is even more luxurious, but its fuel economy ratings drop to 51 mpg city, 46 mpg highway, and 49 mpg combined. The top of the mill is represented by the Limited Touring Launch Edition for $28,885 and the Touring trim costing $30,545. Here fuel economy goes down even further – 46 mpg city, 40 mpg highway, and 43 mpg combined.