KMA Debuts Ray Plug-In Hybrid Concept at 2010 Chicago Auto Show image

Kia Motors America (KMA) today unveiled the Ray Plug-in Hybrid concept during a press conference at the 2010 Chicago Auto Show.
Designed with lightweight and recycled materials, as well as hexagonal roof-top solar cells embedded in the glass roof panel that power extra lighting or climate control systems, the Kia Ray is the fifth vehicle from the Irvine Calif.-based Kia Design Center America (KDCA) to be revealed in the last year. The latest design from KDCA follows award-winning Kia vehicles Soul, Forte, Forte Koup and the all-new 2011 Sorento CUV.
As a plug-in hybrid, Ray is designed to reach driving distances of more than 50 miles using its electric motor on a single charge, and has a fuel economy rating of more than 202 miles per gallon, and has a total range of 746 miles.
Strong and lightweight materials are used to support the EcoDynamics philosophy starting with a tabbed LED Kia badge covered with a single piece of glass that extends over the hood and another piece of glass that extends from the cowl of the windshield to the rear header to offer occupants a spacious, airy feeling. An illuminated battery charge indicator display is hood-mounted, furthering the Kia Ray concept’s futuristic design. Front driving lamps slide back to create openings for better air intake when the gasoline engine is being used and a sliding U-shaped deck-lid extends from the rear of the vehicle at higher speeds for improved coefficient of drag. In lieu of side-view mirrors and door handles, motion-detector cameras are mounted flush with the body for safe lane changing procedures and opening of doors. The result is an airframe on wheels. The front door opening features a forward cutout design for the feet allowing ease of entry. The rear door lines are very purposeful with rear-hinged coach doors, yet stylish because their height and shape improves ingress and egress.
Hybrid Architecture
The Ray Concept is designed to be powered by an all-aluminum 153-horsepower Gasoline Direct Injected (GDI) 1.4-liter engine mated to a permanently-engaged fixed ratio Continuously Variable Transmission (CVT), used in combination with a 78kw electric motor. Depending on driving conditions, power is sent to the wheels from the gasoline engine, the electric motor, or both together. The Ray concept is front-wheel drive with a four-wheel independent suspension.
Furthering EcoDynamics innovation, the Ray concept’s advanced system is equipped with an engine-power saving alternator management system and a toggle gear-shift up/down indicator to encourage economical driving. Custom-designed low-rolling resistance with a hexagon pattern, narrow 20-inch (195/50R20) tires also improve Ray’s efficiency.