Kurt Busch ranked eight on the 2013 Forbes.com list of „America’s Most Disliked Athletes”.
The 2004 Sprint Cup champion is trying to revive his career and fix his image after a series of emotional outbursts and off-track incidents in the past two years. In 2012, Kyle Busch was 10th on the same list, while in 2006 he was third on GQ’s list of most hated athletes.
Starting last year Busch decided to improve his image. But a few weeks after NASCAR put him on probation for driving recklessly on pit road at Darlington, he was suspended for a week for a brawl with a Sporting News reporter. Since that incident he didn’t find himself in the spotlight for the wrong reasons, although he was parked at Talladega for endangering a safety worker who was at his damaged car as he drove off.
However, it is unlikely that Busch will be very concerned with the latest Forbes ranking. “My image is what it is. It’s who they say that I am. I’ve lived two lives it seems like the last, … three years. And whatever they write is whatever they write. I’m done fighting the battle,” Busch was quoted as saying by Sporting News in November last year.
Lance Armstrong tops the Forbes list with an appeal rating of 15 percent, as calculated by Nielsen Sports and the market research firm E-Poll. Busch has an appeal rating of 27 percent.