During the annual Los Angeles Auto Show there’s a tradition already – design teams around the world compete for recognition in the Los Angeles Auto Show Design Challenge.
For the 2014 edition the challenge has already celebrated its 11th anniversary and this year’s People’s Choice Award was snatched by Infiniti’s vision on what the future of vehicle transportation should look like. The main them was how will cars interact with us in 2029? And the Japanese luxury brand’s answer was the Synaptiq – a vehicle that can seamlessly integrate augmented reality, 3D hologram and wearable technologies, It’s also used in a vehicle triathlon called the A.R.C. Race that involves – as the name suggests – air, rally and circuit competitions. The interesting fact is that the Synaptiq kept its frame and simply exchanged the body to address the three main areas of competition.
John Sahs, interior design manager at Infiniti, and leader of the Synaptiq team said that “It’s extremely gratifying for the public to also dream a bit with us and identify with such ideas that may seem a bit futuristic, but may just not be that far away from reality.” Additionally, the 2014 LA Auto Show Design Challenge also included participants such as BMW Group DesignworksUSA, McLaren Automotive, Peterbilt Motors or Qoros Auto and SAIC Motor MG from China. Voting for the first ever People’s Choice Award took place on Facebook.