Lamborghini aims to sell 100 cars in China this year image

Italian carmaker Lamborghini, an iconic luxury sports car brand of Volkswagen AG’s Audi unit, expects to sell 100 cars in China this year, up 25% from its China sales in 2009, Reuters reported, citing the company top executive.

Thanks to the growing number of wealthy Chinese consumers, Lamborghini sold 80 cars in China in 2009 (up from 72 cars in 2008) and its sales to China buyers are expected to reach 100 units, Stephan Winkelmann, the company’s president and CEO, said Friday at the opening Beijing auto show.

China will become one of luxury sports-car maker Lamborghini’s top five markets “very soon,” possibly as early as 2011, and overtake Italy as the second-biggest market behind the United States for Lamborghini within about four years, Winkelmann said previously.

Over the weekend, Lamborghini unveiled the limited production Murcielago LP 670-4 SuperVeloce China Edition at the Beijing auto show, saying it will build no more than 10 and all will be sold to car collectors in China.

Last year China surpassed the U.S. as the world’s largest car market. In the first quarter of the year, auto sales in China jumped 72% year on year to 4.61 million units, with passenger car sales up 76% to 3.52 million units.

Lamborghini opened two more Chinese dealerships last week, one in southern city of Shenzhen and the other in southeastern city of Xiamen, bringing the number of the super-luxury brand’s China outlets to eight.