Lamborghini CEO to head Audi’s Quattro performance division image

Lamborghini Chief Executive Stephan Winkelmann will be in charge of Audi’s performance division Quattro GmbH, starting with March 15, the four rings company announced this week, with Stefano Domenicali to take his place.

The rumours regarding Winkelmann’s move from Lamborghini to Quattro GmbH unit first emerged two months back, but now it is all official, Audi announced in a statement. “With his experience from more than eleven years in charge of Lamborghini, Stephan Winkelmann will be a key contributor to the further growth of Quattro GmbH,” Rupert Stadler, Chairman of the Board of Management of Audi AG, said. From his new role as CEO of GmbH, Winkelmann will be in charge of the Audi Sport brand with customer motorsport, the development and distribution of the R and RS models, the accessories of the Audi Sport collection and the car customizing services of Audi exclusive. In the future, the Audi Sport brand is to be positioned more clearly, the performance division added. Heinz Hollerweger (62), the current Head of Quattro GmbH, is to retire after almost 40 years of working for Audi.

As CEO of Lamborghini, Winkelmann was the man responsible for the growth of the raging bull brand, which surpassed the 3,000-unit sales mark for the first time last year. Worldwide sales increased from 2,530 to 3,245 units in 2015, representing a 28 percent growth compared to the previous year and 2.5 times more sales than in 2010. The first boost came with the Aventador in 2011, and adding the Huracan in 2014 has had a huge effect on sales. The next major step for the company will be in 2018, when the first Lamborghini SUV is set to make its debut.

Volkswagen’s Italian supercar brand named former Ferrari Formula One team boss Stefano Domenicali as its new chief executive next month.