After the recent decision of the Board of Management, Lamborghini will establish Automobili Lamborghini China in the country´s capital city Beijing and will start operations at the beginning of 2009.
The President and CEO of Automobili Lamborghini S.p.A., Stephan Winkelmann, points out the strategic rationale of the move: “China has the strongest dynamics of change to undoubtedly become the leading economy in the world. As one of the symbols of European luxury tradition, our products and our brand promise are irrevocably moving into the focus of a growing number of people. The development of wealth and the developing ‘savoir-vivre’ in China makes it one of the pivotal markets for Lamborghini’s future growth. The decision to establish a branch in China illustrates our dedication to opening the potential of this market for Lamborghini. Our new regional office will ensure the presence of the brand and further the prosperity of the corporation on a global scale.”
At the time being, Automobili Lamborghini has three dealers located in Shanghai, Guangzhou, Beijing, one in Hong Kong, and another two will be shortly be opened in Chengdu and Qingdao. More are to be established. Also, Lamborghini is focused on establishing a roughly equal split of worldwide sales between the three major continental regions: Northern America, Europe and Asia.