Lamborghini: China Sales May Surpass U.S. image

China is an extremely important market for Lamborghini, achieving over 150% sales growth in 2010 compared to 2009.

During 2011 Lamborghini will be expanding its dealership network to a total of 20 dealers from that current 14. Lamborghini has state of the art sales and service facilities in Shanghai with two showrooms as well as Guangzhou, Beijing, Chengdu, Shenzhen, Hangzhou, Dalian, Qingdao, Wuhan, Xiamen, Chongqing, Kunming, Tianjin, which make a total of fourteen locations in mainland China.

“I think it is even going to become the No.1 market already this year,” Winkelmann said, adding that precise sales numbers in China would depend on how many of its new Aventador luxury sports cars it could deliver.

The Aventador LP 700-4, priced at 255,000 euros ($364,000) in Europe, has sold out the first 18 months of production, and China accounts for a fifth of buyers so far, Chief Executive Officer Stephan Winkelmann said in an interview today at the Shanghai auto show.

The United States has traditionally been the Italian super sports carmaker’s largest market but it was hit hard by the global economic crisis in 2009. In 2010, total sales of Lamborghini’s Gallardo and Murcielago models in the US amounted to 290 units, sharply down from a pre-crisis high of 400 cars.

In China, Lamborghini sold 206 units last year – excluding 60 cars in Hong Kong – and is expected to achieve more than 300 units by the end of this year.

Luxury-car sales in China may rise 20 percent this year, while the overall passenger-vehicle market’s growth could slow to about 12 percent, according to industry researcher J.D. Power & Associates.