Lamborghini gives credit to home industry with decision to build SUV in Italy image

Italian supercar manufacturer Lamborghini, a wholly owned subsidiary of luxury automaker Audi Ag, has decided to reveal its hyped sport utility vehicle would indeed be produced at the brand’s Sant’Agata Bolognese factory in Italy.

The company recently announced the much anticipated crossover previewed by the Urus concept would reach dealerships in 2018. The Volkswagen group has been giving credit to its high-end brands on delivering new sport utility vehicles and crossovers as Bentley also prepares to introduce the Bentayga model. The two ultra-luxury automakers are hoping to replicate the success of another VW Ag subsidiary – Porsche. The latter transformed from a niche sports car manufacturer into a respectable producer of sport utility vehicles – topping out all other automakers across the world in terms of profitability in the process. “The introduction of a third model … signifies for us the beginning of a new era,” commented Lamborghini chief executive officer Stephan Winkelmann in a statement, with the upcoming SUV being forecasted to have a production level of about 3,000 units annually – which would more than double the company’s sales, standing at 2,530 autos last year.

Italy’s prime minister Matteo Renzi and Winkelmann have already met in Rome to sign a letter of intent on the matter, with the Italian automotive industry in dire need of such announcements – as the country’s largest carmaker – Fiat – has distanced itself after merging with its US subsidiary to form Fiat Chrysler Automobiles. Lamborghini said the production of the SUV would create 500 new jobs, attracting investments of “hundreds of millions of euros” and almost doubling the physical size of its assembly facility in the Emilia Romagna region.

Via Reuters