Lamborghini opens Europe’s first Fashion Flagship Store in Berlin image

Automobili Lamborghini opened Europe’s first Flagship Fashion Store in Berlin – a boutique that is dedicated exclusively to the entire range of the globally successful ‘Collezione Automobili Lamborghini’ fashion collection.

The boutique is located at Kurfürstendamm 63. The Italians already opened boutiques in Los Angeles, Vancouver, Melbourne, Hong Kong and Beijing.

“The fascination of the luxury Lamborghini brand now goes beyond our globally sought-after super sports cars. In this wonderful new world of the Lamborghini experience here in the heart of Berlin, lovers of the brand but also friends of exclusive Italian fashion can enjoy our brand and its values,” said Stephan Winkelmann. “We are pleased to give stylish enthusiasts of Lamborghini, who don’t need to be drivers, a fashionable new Italian address in Berlin.”

However, the opening show was stolen by an example of the new Aventador LP700-4 – this was the vehicle’s first public appearance since its Geneva Auto Show world premiere.

Sandra Salameh, the CEO of LFS Luxury Fashion Store Berlin GmbH, added: ‘We are delighted that one of the most appealing international brands chose Berlin for its first solus fashion boutique in Europe. It confirms Berlin as a fashion and lifestyle capital with a particular vitality and attraction for the whole of Europe.’