Lamborghini to launch new basic “everyday” model image

Lamborghini chief executive Stephan Winkelmann has announced that that the Italian automaker will add an “everyday” model to its line-up.

Lamborghini, a unit of Volkswagen’s Audi brand, whose sleek cars bear the charging bull logo, sees the luxury super sportscar market returning to the record levels seen in 2007 by 2013-14, Winkelmann said. And with demand from emerging markets such as China and Russia growing, Lamborghini wants to add a new model to its range to increase sales.

As yet, however, no final decision has been made of which segment the new car will sit, although it looks likely that the car will be a four-door saloon.
Moreover, the company does not plan to work with a partner on the new model, Winkelmann said, but he added: “We will use synergies where possible within the (Volkswagen) group.”
Winkelmann also stated that Lamborghini could sell about 1,500 cars in 2011 as against 1,302 during the last year.
The Aventador supercar, which like its predecessors is named after a fighting bull, is already sold out for the first year and a half of production, he added.