Lamborghini Urus Concept unveiled outside Lambo’s headquarters image

The Lamborghini Urus Concept, which was officially presented to the public in a world premiere during this year’s Beijing Motor Show showed its face in front of the Sant’agata Bolognese factory a few days ago.

The Urus is expected to carry a starting price of €170,000, or about $211,000 at today’s exchange rates, making it the cheapest Lamborghini model in the lineup.

Lamborghini has previously said that it is targeting the Urus for the USA, the United Kingdom, Germany, Russia, the Middle East and China. Annual production volume could be around 3,000 units.

The model will use the PL73 platform that will also underpin the next-generation Audi Q7, Porsche Cayenne, VW Touareg and the production version of Bentley’s EXP 9 F concept. Engineers will target a base kerb weight of around 4,400 lbs (1,996 kg) with the use of lightweight materials including carbon fiber and aluminum.

With a likely twin-turbo V8 with around 600bhp under the bonnet the Urus should offer proper supercar performance and more than decent off-road abilities, unlike Lamborghini’s last SUV which, although it did the off-road bit with aplomb, wasn’t exactly exciting to drive.

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