Lamborghini wants to introduce the Urus SUV by 2017 image

Lamborghini plans to start building the Urus SUV in three years, revealed Stephan Winkelmann, the brand’s CEO, in an interview at the Detroit auto show.

Volkswagen Group’s Lamborghini, Bentley and Porsche high-end brands are all adding SUVs to their lineups as the models all aim to boost sales. Last year, Bentley got VW’s go-ahead to produce the world’s most powerful crossover, which will launch in 2016. In April, Porsche will start selling the new 57,930 euro Macan crossover. The compact model will join the unit’s best-selling vehicle, the larger Cayenne SUV.

“The expectation” is to introduce the SUV in 2017, said Winkelmann. “The luxury SUV market is poised to continue to grow,” he added.

Lamborghini discontinued the LM002 SUV, popularly known as the Rambo Lambo, in 1993 after a failed effort to make military vehicles. In 2012, the carmaker unveiled a prototype of the Urus, when Winkelmann predicted the model could generate 3,000 deliveries a year.

The carmaker plans to start deliveries of the new Huracan sports car, which replaces the Gallardo as the entry into the brand’s lineup, in the second half of this year, Winkelmann said, adding that supercar market conditions in 2014 involve “light and shadow,” with North American demand probably growing and European sales stable or showing a “slight decline.”

Via Automotive News Europe