Lamborghini Winter Academy program launched image

The Italian based automaker Lamborghini has recently launched the Winter Academy where its most wanted supercar of the moment, the Aventador, along with the Gallardo LP650-4 and the Gallardo LP579-4 Superleggera will be driven around ten hours for an interesting price.

According to Lamborghini, the Winter Academy takes place in Itally, on the Auronzo Ice Track in Cortina d’Ampezzo, and customers who will sign up will have to pay 5.950 EUR (8.070 USD) before they will be able to drive the Aventador, the Gallardo LP560-4 and the Gallardo LP579-4 Superleggera for two days.

Lamborghini is using the same strategy into attracting new customers to the brand and after Ferrari has “broken the ice” a few months ago, Porsche soon followed the Maranello based supercar manufacturer.

Ferrari is offering winter driving lessons in Aspen, Colorado, with the new FF model, starting from early next year, for a total cost of 11.400 USD, including staying in a luxurious hotel room, lunches on the track and Champaign, while the attenders will have to pay $950 to get the same facilities except the most interesting part: they won’t be able to drive the new FF.

Besides Ferrari, Porsche has also announced the Porsche Driving Experience, where customers will be able to choose from winter driving lessons on ice in Finland, to normal driving lessons on asphalt, in South Africa, for the price of 3.790 EUR with the “experience” going on for five days.