The automaker’s chief executive officer, Stefano Domenicali, was present to mark the grand reopening of the company’s renovated museum at its headquarters in Sant’Agata Bolognese.

The event was timed to also include the first stage of the Miura Tour, and the museum has been completely reworked after first being opened back in 2001. The renovation work includes a completely new layout as well as upgraded display stands. Lamborghini said visitors will get a fresh feel of the museum, complete with new experiences as there are new activities and usable high-tech multimedia displays. Right from the start, when entering the building, the visitors make acquaintance with a 1963 350 GT right before seeing a legendary Miura, a Miura rolling chassis, and the only Miura roadster ever created officially. Among the roster there are also spectacular views such as the Asterion, Diablo or Sesto Elemento, to name a bunch.

Lamborghini’s renovated museum is now open for business 3

The museum’s inauguration also marked the first stage of the Miura Tour – designed to honor the iconic model that turns 50 years old this year. The 50th anniversary of the sports car will have 20 owners taking their cars on a 310 mile journey through the Italian regions of Emilia, Liguria, and Tuscany. To mark the moment, four Eurofighters from the 36th Stormo Caccia (fighter squadron) of the Gioia del Colle airbase performed a flyover of the museum. “The new layout now provides a richer experience of the world of Lamborghini where our history, engines, design and technology come together in a journey from the brand’s past to its future,” commented the CEO.


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