Lancia is planning to axe the Delta this year and the Voyager in 2015 as a plan to reduce the brand to a single model, the Ypsilon, and a single market, Italy.
The Italian based automaker Lancia will not return to its former glory but it will continue to head down. According to a recent recall, the car manufacturer will be dropping the Delta and the Voyager from its lineup. The first one will be axed this year while the other one will be leaving the production line in 2015.
Fiat Chrysler Automobiles has the tough job of reducing Lancia to a single model which will only be sold in Italy. The announcement hasn’t been made officially just yet but it was posted out as a report by Bloomberg. The company’s CEO, Sergio Marchionne, will play a key role in Lancia’s future. Fiat Chrysler will focus on brands such as Maserati, Alfa Romeo and Jeep.
The European sales of the Lancia brand have tumbled last year by 20 percent with 75,000 deliveries taking place in 2013. This is quite different than the original figures announced by the company back in 2010, who said that Lancia would sell 300,000 vehicles in 2014.
by Cristian Gnaticov
) - Tuesday, May 27th, 2014 - filed under Industry
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