/ Industry, Land Rover, News / Land Rover aims to create separate SUV lines

Land Rover aims to create separate SUV lines

Linked In Share
Land Rover aims to create separate SUV lines

Land Rover, which has been acquired from Ford in 2008 by India’s Tata Motors and under its ownership has become increasingly successful, aims to further emphasize its SUV lines.

Together with Jaguar – as the two form a single company, Land Rover has become the profit driver behind the parent company – which has been facing a dire situation on the home market recently.

Now, to better ascertain their individual status, Land Rover will move to create within the brand three separate model lines – which, according to Andy Goss, Jaguar Land Rover’s group sales operations director, will be composed of the high-end luxury Range Rover line, mid-range positioned Discovery line and entry-level Defender line.

The Range Rover model series so far already has three models – the top of the line Range Rover, the Range Rover Sport and the Range Rover Evoque (which has two versions, with two or four doors).

“I do not think the Land Rover badge will completely disappear from Range Rovers because being engineered by Land Rover is a plus we want to keep,” said Goss.

So, the Land Rover lines would not become separate brands, but rather allow for greater autonomy within the brand’s space – for example in future models the land Rover badge would make more room for the Range Rover name.

The Discovery line – treated as the “leisure” part of the brand, would also encompass the Freelander models, while the iconic workhorse will remain the ever lasting Defender line-up.

Via Automotive News Europe

by Aurel Niculescu (my Google+) - Thursday, April 10th, 2014 - filed under Industry, Land Rover, News. Image credit: .
Linked In Share
Related Articles
brand image growth line-up sales


Discuss: Land Rover aims to create separate SUV lines

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

[VIDEO] See a Jaguar F-Type V8 S roar its engine in Monaco
[VIDEO] See a Jaguar F-Type V8 S roar its engine in MonacoThe top of the line version of the Jaguar F-Type V8 S has been recently spotted out while roaring its engine in Monaco. Jaguar ...
GM’s chief counsel ready for retirement
GM’s chief counsel ready for retirementGeneral Motors’ top lawyer, Michael Millikin, 66, has decided to retire from his function, informing the US automaker of his ...
[VIDEO] POV drive in the Alfa Romeo 4C
[VIDEO] POV drive in the Alfa Romeo 4CA new video with the Alfa Romeo 4C is showing us the impressive Italian sports car being driven on the road, in a POV mode. In ...
2015 Toyota GT 86 introduced in the UK
2015 Toyota GT 86 introduced in the UKToyota has announced the launch of the 2015 GT 86 in the United Kingdom where the model in question is coming with a number of ...
Recalls reach record with two months to spare
Recalls reach record with two months to spareWe’re more than two months away from 2015 and automakers have already hit a massive threshold – the recall numbers have ...
Audi TT race car officially unveiled
Audi TT race car officially unveiledThe German based automaker Audi has officially pulled the wraps off its newest creation, the new TT race car, which will run in ...
Land Rover Discovery Sport enters production in the UK
Land Rover Discovery Sport enters production in the UKThe British based automaker JLR has officially announced the production start of the Land Rover Discovery Sport, in the United ...
US demand brings production constraints at Hyundai
US demand brings production constraints at HyundaiAccording to the Hyundai US unit boss, Dave Zuchowski, the insatiable customer demand for the South Korean’s crossover models ...
2015 Dodge Charger SRT Hellcat gets priced officially
2015 Dodge Charger SRT Hellcat gets priced officiallyThe official starting price of the impressive 2015 Dodge Charger SRT Hellcat has been announced by the carmaker and this has been ...
Vatican’s Sistine Chapel to be used by Porsche
Vatican’s Sistine Chapel to be used by PorschePope Francis continues its policy of opening up the Catholic Church to the masses. And Porsche was the first company to jump at ...
BMW M4 Coupe rendered as pickup truck
BMW M4 Coupe rendered as pickup truckThe BMW M4 Coupe has been recently rendered in a pickup truck body style and we have to admit that the final result doesn’t ...
Ferrari 458 M might be introduced in Geneva
Ferrari 458 M might be introduced in GenevaFerrari might officially pull the wraps off the 458 M next year, during the 2015th edition of the Geneva Motor Show, in a world ...
Meet the BMW M4 DTM Champion Edition
Meet the BMW M4 DTM Champion EditionThe brand new BMW M4 DTM Champion Edition has been officially unveiled by the German based car manufacturer. BMW’s newest ...
US: officials and UAW intent on keeping Wrangler production in Toledo
US: officials and UAW intent on keeping Wrangler production in ToledoThe Toledo assembly complex has been the place where the Jeep Wrangler feels at home, tracing its production roots there to the ...
China: Renault sales to reach 800,000 units
China: Renault sales to reach 800,000 unitsChief Executive Officer Carlos Ghosn has made a bullish forecast for the sales of the Renault brand in China, the world’s ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

audi tt race car 1
BMW M4 DTM Champion Edition 1
Spy-Shots of Cars
mclaren trackday kyalami 1
sergio aguero lamborghini aventador 1
ABT upgrades the Audi S8 1
2015 Lexus LS 1
chevrolet concept 2014 sema 1
Skoda Fabia R5 rally car 1
ferrari f430 philippe pasqua 4
2015 volkswagen saveiro surf 1
ferrari laferrari felipe massa 1

More automotive from inautonews
The top of the line version of the Jaguar F-Type V8 S has been recently spotted out while roaring its engine in Monaco. Jaguar fans who think that the F-Type V8 S is the best sports car ever, gather around because you have come to the right place, as a new video with such a model is making quite a ...
read more
Inautonews Editors Section
Test Drive: Mercedes-Benz A180 CDI AT
Test Drive: Mercedes-Benz A180 CDI AT The new generation of the A-Class has been around since 2012 and its overall design is quite drastic, considering its predecessor. Now, two years ...
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive
Test Drive: Citroen C-Elysee 1.6 HDi Exclusive Citroen has introduced the second generation of the C-Elysee last year. The model is smaller than the C4 and it is based on the Peugeot 301, being ...
Test Drive: BMW X4 xDrive30d
Test Drive: BMW X4 xDrive30d The newest crossover to make its way into BMW’s lineup is the X4. This is based on the X3 and it is basically a smaller version of the X6, aimed ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recalls reach record with two months to spareWe’re more than two months away from 2015 and automakers have already hit a massive threshold – ... Recall roundup: Lexus vehicles for fire riskThe Japanese based automaker Lexus has officially announced a new recall for approximately 423,000 ...
Safety Section