As US dealers can’t keep up with the demand for the Range Rover Evoque, the company boosts production of the famous SUV in Halewood, England.
Andy Goss, CEO of Jaguar Land Rover North America announced that the US will get about 1,000 Evoques monthly beginning September, up from the current 750 units. Range Rover Evoque, the reigning North American Truck of the Year, went on sales in the States in October 2011, and there have been shortages in several markets. From January to June the model sold 4,355 units and last year it sold 2,244 units.
But despite the shortage and the run-out of the Range Rover SUV, sales increased 21% in the first half of 2012. Goss said that sales are expected to increase by the end of this year. In 2011 Land Rover sold 38,099 vehicles in the US.
Meanwhile, workers at the JLR’s Halewood manufacturing plant celebrate one year of production. Even before the first car rolled of the production line, Range Rover Evoque already had 18,000 advance orders from customers worldwide. In just nine months the model reached a demand of 80,000 units.
Robin Colgan, Managing Director of Jaguar Land Rover MENAP said, “I firmly believe that the Range Rover Evoque is proof of Land Rover’s historic ability to constantly innovate and define new segments, and I am pleased to say this model has received an overwhelmingly positive response from our customers in the past year.”