/ Bentley, Industry, Land Rover, News / Land Rover not fearful of new Bentley, Lamborghini SUVs

Land Rover not fearful of new Bentley, Lamborghini SUVs

Linked In Share
Land Rover not fearful of new Bentley, Lamborghini SUVs

Volkswagen AG’s sports and luxury brands – Bentley and Lamborghini – are both preparing in the next two years to introduce what they call ultra luxury SUV models.

That actually sets up a huge battle in the upper SUV segment, between the Land Rover 4×4 expert and their British and Italian opponents. Land Rover, which recently introduced a whole new generation of the flagship Range Rover, is enjoying a steady sales growth and wants to capitalize its brand image into making the Range Rover more of an independent sub-brand.

Meanwhile, Lamborghini will introduce its first SUV model since the 1990s “Rambo Lambo” LM002 – which was actually unsuccessful, with the Urus set to hit the market in 2017.

Bentley on the other hand, wants to “change the way the world looks at cars of this kind” with “the most luxurious and powerful” SUV. While pricing hasn’t been announced yet, the Bentley SUV will surely start north of $200,000 – which is bigger than even the most expensive Range Rover – though the $199,500 model is worth mentioning only if you remember its absurd name: Range Rover Long Wheelbase Autobiography Black limited edition with Valloire White paint!

“I don’t think necessarily we’ll react to particular competitive moves,” says Joe Eberhardt, president of Jaguar Land Rover North America. “We’ve worked decades of getting to that point and we’re not going to give up that position. So yeah, I’m not too worried about it, as we will continue to push Range Rover into the next level. “

The Bentley SUV will come to markets in 2016, with a eco conscious plug-in hybrid electric version set for 2017 – and it would need to fight Land Rover’s extensive experience into making off-road capable cars.

Via Business Insider

by Aurel Niculescu (my Google+) - Friday, April 25th, 2014 - filed under Bentley, Industry, Land Rover, News. Image credit: .
Linked In Share
Related Articles
British competition sales suv


Discuss: Land Rover not fearful of new Bentley, Lamborghini SUVs

Leave a Reply















Inautonews Facebook PageInautonews RSS FeedInautonews TwitterInautonews Youtube Channel

Sign up to receive our email newsletter on your email. It's safe. No spam!

Bentley wants now another, smaller SUV to compliment line-up
Bentley wants now another, smaller SUV to compliment line-upUltra-luxury British automaker Bentley, a unit of the world’s second-largest automaker – VW AG – seems poised to take full ...
Volvo poised to be the first automaker that exports cars from China to the USA
Volvo poised to be the first automaker that exports cars from China to the USAChinese automakers always saw the wholly Grail in the expansion towards what is now just the second world market – the United ...
BMW rounds off a decade of world dominance
BMW rounds off a decade of world dominanceThe largest luxury automaker in the world finished off 2014 with a strong December month to retain its crown as the global top ...
Mercedes to offer Hamilton new three-year deal – report
Mercedes to offer Hamilton new three-year deal – reportJan.12 (GMM/Inautonews.com) Mercedes is positioning to keep world champion Lewis Hamilton well beyond the 2015 season. Talks ...
Verstappen passes theory driving test
Verstappen passes theory driving testJan.12 (GMM/Inautonews.com) Max Verstappen has cleared the first hurdle as he seeks a normal road car driving licence. The ...
McLaren denies pre-Jerez test for 2015 car
McLaren denies pre-Jerez test for 2015 carJan.12 (GMM/Inautonews.com) McLaren has denied reports it will run its Honda-powered 2015 car a few days before its launch and ...
Andretti wants Montagny banned for life over cocaine
Andretti wants Montagny banned for life over cocaineJan.12 (GMM/Inautonews.com) F1 legend Mario Andretti has called on Franck Montagny to be banned for life for doping. Former ...
Melbourne not keen on earlier race start time
Melbourne not keen on earlier race start timeJan.12 (GMM/Inautonews.com) Race organisers are reluctant to shift the start time for the 2015 Australian grand prix. In ...
Renault hits back at new super licence system
Renault hits back at new super licence systemJan.12 (GMM/Inautonews.com) Renault has reportedly hit back at the FIA's controversial new system for issuing F1 super ...
Ferrari spends EUR 40m on new technology – report
Ferrari spends EUR 40m on new technology – reportJan.12 (GMM/Inautonews.com) Ferrari is spending a whopping EUR 40 million as it steps up its off-track technology at ...
Bottas plays down Mercedes, Ferrari switch talk
Bottas plays down Mercedes, Ferrari switch talkJan.12 (GMM/Inautonews.com) Valtteri Bottas has played down reports linking his future outside of Williams. The Finn's career ...
Caterham’s Stevens eyeing Le Mans switch
Caterham’s Stevens eyeing Le Mans switchJan.12 (GMM/Inautonews.com) Will Stevens has turned his eye to Le Mans in the event his F1 career stumbles at the first ...
Paffett unsure of McLaren-Honda potential
Paffett unsure of McLaren-Honda potentialJan.12 (GMM/Inautonews.com) Former McLaren tester Gary Paffett is unsure of the British team's potential as its new works Honda ...
Authorities restrict travel for Mallya
Authorities restrict travel for MallyaJan.12 (GMM/Inautonews.com) Indian authorities have moved to restrict international travel for embattled Force India supremo ...
Williams’ next step will be harder – Symonds
Williams’ next step will be harder – SymondsJan.12 (GMM/Inautonews.com) Pat Symonds has admitted Williams' next step will be more difficult than the giant leap of ...
Read more automotive news


2013 Frankfurt Motor Show Live Images

Spy-Shots of Cars
audi r8 crash south africa 1
Lykan Hypersport 1
2016 kia picanto facelift 1
mercedes-gle-coupe-jurassic-world 1
bmw 650i gran coupe bmw individual 1
gac gs4 1
2015 GMC Canyon Nightfall Edition 1
2016 toyota tacoma 1
Volvo S60 Cross Country 1
2015 Chrysler 300 rendered as Utility Coupe 1
2016 nissan titan 1

More automotive from inautonews
Ultra-luxury British automaker Bentley, a unit of the world’s second-largest automaker – VW AG – seems poised to take full advantage of the latest SUV segment sales resurgence. Bentley is poised to unveil the brand’s first ever sport utility vehicle sometimes later this year in production ...
read more
Inautonews Editors Section
US and Japanese brands line up for Detroit’s NAIAS
US and Japanese brands line up for Detroit’s NAIASYesterday we discussed a little bit about the novelties that European – and especially German – brands have to offer during the first big auto ...
US: 2015 comes with numerous auto expectations
US: 2015 comes with numerous auto expectationsThe year 2014 has been retired, with numerous good news and maybe even more bad news. So, let’s take a look at what we reckon is in store for the ...
2015 Ford Mondeo arrives in Romania – short test drive inside
2015 Ford Mondeo arrives in Romania – short test drive insideFord Romania has introduced the fifth generation of the Mondeo in Europe, over a 2-day event which has gotten us, automotive journalists, through all ...

Editors Section
Inautonews Editors Section
2012 Safest Cars list 2011 Safest Cars [Video] 2011 IIHS Safest Cars [Video] 2011 EuroNCAP Safest Cars 2010 Safest Cars [Video]

Latest in Safety Recall roundup: Subaru vehicles for corroding brake linesSubaru of America has issued a recall for several vehicles because of a problem with the corroding ... New NHTSA boss warns recalls might surpass 2014 recordAccording to Mark Rosekind, the new boss of the US National Highway Traffic Safety Administration, ...
Safety Section