Land Rover not planning Bentley and Rolls rival image

The British based automaker Land Rover will be keeping the Range Rover as its flagship model as the company is not planning any direct rivals for the Rolls-Royce and Bentley SUVs.

Jaguar Land Rover is not planning on offering any new flagship SUVs as the current Range Rover will remain the flagship. The announcement has been made by Joe Eberhardt, the JLR North America president, in an interview with Car and Driver. According to our source, no model will be placed above the Range Rover. The JLR official also said that he isn’t afraid that the Range Rover will become less popular even if the competition will manage to steal some sales but we should remember that tradition in the automotive industry should be everything when buying a new car.

Keep in mind that the first generation of the Range Rover has been introduced back in 1970, a time when Mercedes-Benz, BMW and Audi, not to mention Bentley or Rolls-Royce, weren’t even thinking about premium SUVs. The fourth generation of the model has been around since 2012 and it was shown at the Paris Motor Show. The premium SUV stands at 4,999 mm in length, 2,073 mm in width and 1,835 mm in height, riding on a 2,922 mm long wheelbase. The Range Rover has an engine lineup which includes the 3.0L V6 diesel, the 4.4 liter V8 Diesel and the 5.0 liter V8 petrol, connected to an 8-speed automatic transmission.