The British brand, owned by Tata Motors, sold 70,582 vehicles in the US last year, a 37 percent increase over its 2014 tally, while Jaguar was 8 percent down.
With 70,582 units sold in 2015, Land Rover marked the biggest percentage gain among carmakers in the US, with 37 points rise from a year ago. As for last month, its sales reached 8,441 units, a 47 percent increase from 5,754 units in December 2014, while Jaguar sales were 1,197 units, down 29 percent from 1,683 units a year ago. Jaguar Land Rover North America December US sales for both brands hit 9,638 vehicles, a 30 percent boost from 7,437 units in December 2014. For the full year figures, JLR’s sales were up 26 percent with 85,048 cars sold compared to 67,238 sold in 2014. “2015 was a landmark year for Jaguar Land Rover in the United States as our product innovations continue to spur consumer demand, especially for luxury sports cars and SUVs,” said Joe Eberhardt, President and CEO, Jaguar Land Rover, North America. Land Rover’s solid results are certainly due to the ongoing SUV euphoria, the annual figures being led by the brand volume leader Range Rover Sport with 21,459 sales up 20 percent from 17,897 units in 2014.
Land Rover’s 2015 model year line-up features five models: The 240-hp turbocharged 2.0-litre Land Rover Discovery Sport and Range Rover Evoque; the LR4 powered by a 340-hp supercharged 3.0-litre V6 engine; the Range Rover Sport and Range Rover, available with either a 340-hp supercharged 3.0-litre V6 or 510-hp supercharged 5.0-litre V8 powertrain. For 2016, two special editions will be added to the RRS line up, the Range Rover Sport HST, available in either a 3.0-litre Supercharged V6 380-hp engine or a 5.0-litre Supercharged V8 510-hp with added SVR aero package and the 550-hp Range Rover Sport SVR.
As for Jaguar, December sales hit 1,197 vehicles, down 29 percent from 1,683 units in December 2014, while for the full year 2015, the brand dropped 8 percent, “because it run down on recently introduced new and refreshed models.” This year, Jaguar will introduce two new models – the Jaguar XE sports sedan and F-PACE SUV.