While the British all-wheel drive specialists have already launched a new Discovery, its Sport designation signals this was not the original and traditional Discovery replacement.

With Land Rover realigning its model line-up and turning the Discovery nameplate into a new family of models, the Discovery Sport has come to fill the gap left by the disappearance of the Freelander model. From now on, the Land Rover model range will have just three families: Defender, Discovery and Range Rover.

The SUV maker, owned by the Indian automotive conglomerate Tata Motors, is on a large-scale product offensive: the Ranger Rover family now has four members – from the unconventional Evoque to the long-wheelbase Range Rover. Land Rover’s design director and chief creative officer Gerry McGovern says the maker is now shifting its focus towards the other lines, namely the Discovery and at long last, the Defender.

“One of them is about luxury: Range Rover,” says McGovern. “Leisure, that’s Discovery, and that’s in the plural because at the moment we’ve only got one Discovery, but we’re doing more, starting with the Discovery Sport. And there’s dual purpose, our Defenders. We are going to do a new Defender, or Defenders, a whole new generation. We thought it’s about time as it’s 60 years since the original. And we’re not just going to talk about it either, we’re going to do it…”

The full-size Discovery will only get its fifth-generation model in 2016, but the model will definitely feature design cues from the Discovery Vision concept and be even more adventurous in design than its smaller Sport sibling.

Via Car Magazine


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