Latest C-HR concept shows Toyota’s European design plans image

The C-HR crossover concept, set for its official public unveiling during the Paris auto show starting next week, is Toyota’s statement when it comes to the “emphatic new design language” the brand’s future models would adopt.

Styled by Toyota’s European design center, the C-HR is – of course – powered by a hybrid powertrain and could preview a new type of vehicle that the Japanese automaker plans to introduce in the region’s busy compact segment.

“The C-HR Concept introduces an expressive new, diamond architecture styling theme, hinting at a future design direction for Toyota vehicles” and offering a first glimpse “of a type of vehicle that Toyota would like to bring to the C-segment market,” said the company in a statement.

Toyota Europe CEO Didier Leroy has been encouraging the new design directions, just as Toyota’s president Akio Toyoda expressed his dissent to the “rational” design the brand’s products adopted in recent years.

The future model based on the C-HR concept is – according to media reports – going to be slotted beneath the RAV4 SUV, which lost the segment’s leadership to newer rivals, such as Nissan’s Qashqai. Also, the model – which could be called the Auris Cross – would come as a tentative replacement for the poorly received Urban Cruiser subcompact crossover that has already been axed in many European countries.

Via Automotive News Europe