Actor Laurence Fishburne will lend his voice to a new series of Cadillac advertisements next year as part of the brand’s new “Red-Blooded Luxury” campaign.

This is not the first time General Motors went after an A-list Hollywood star to put some heavy words behind the cars it produces under different brands. Back in September, Tim Allen became the voice of Chevrolet, lending his voice to a badge he is a big fan of.

The new TV ads, featuring the voice of Fishburne, are set to first roll out during the January 1st Rose Bowl, as part of the automaker’s “Red-Blooded Luxury” campaign.

“At Cadillac our ambition is to continue to set a new standard in our own distinctive way”, Don Butler, vice president for Cadillac marketing, said in a news release. “We are excited to be working with Laurence Fishburne as we bring new thinking to the automotive luxury space in 2011.”


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