The subcompact crossover segment is on fire – the Hyundai Kona and Kia Stonic have just landed – and now it’s time for the Spanish Seat Arona to arrive on the dance floor.
The small SUV segment is increasingly crowded – with lots of new entries trying to contest the first position – and that happened fast, considering the segment appeared in Europe with the Nissan Juke, which hasn’t even changed generations yet. The Seat Arona was to be officially unwrapped on June 26, but the first ever B-segment crossover model from the Spanish brand has been caught completely undisguised at a high altitude in Barcelona as the brand was preparing for its world premiere. With so many entries in the crowed subcompact crossover league, it’s interesting to see if the Arona is going to make a dent – especially after seeing it follows closely in the Ateca shadow – while the platform is shared with the Ibiza.
Just like any lifestyle crossover in the segment – such as the Juke, Captur, C3 Aircross, Kona or Stonic, not to mention the C-HR, the Arona is to be expected with numerous personalization options. Here we might have caught glimpse of the flagship FR version with full-LED headlights and dual-tone shade for the exterior, including feisty orange roof. It also comes with nice alloys and lots of plastic cladding and some faux aluminum for a touch of premium feeling. Using the ubiquitous MQB architecture, the Arona is expected to share all technical details with the Ibiza.