Lexus and Mazda first in Consumer Reports auto brand top image

Toyota Motor Corp’s luxury division – Lexus – was awarded the top position for a third consecutive year in the annual Consumer Reports “brand report card”, announced the influential US magazine recently.

Actually, the magazine placed four Japanese brands among the top five positions. The small tier player Mazda came in second to Lexus and was the first among mass-market automakers, followed by Toyota’s namesake brand. In fourth place stood a rising luxury star – Volkswagen AG’s Audi (which managed last year to come in fourth overall in the segment when sales were reported, besting Cadillac for the position). The Fuji Heavy Industries Subaru brand rounded up the first five. While Daimler has been striving to lift sales, adding numerous new models, the magazine panned the Mercedes-Benz with the largest fall among all brands – with the German automaker diving from 10th place to the 21st in just a year. Consumer Reports held accountable for the drop a string of several unreliable models, including the top-selling CLA compact sedan.

The best model overall was – again – Tesla’s Model S electric luxury sedan. Audi’s A6 midsize was ranked atop the luxury segment for the third consecutive time. When it comes to sport utility vehicles, the Subaru Forester was the first in the small SUV category while Toyota’s Highlander took the win as far as mid-sized SUVs are concerned. Consumer Reports subscribers had ratings for 1.1 million vehicles, while the results for the annual auto survey were also compiled from US government and insurance industry safety tests and road reviews performed by the magazine’s writers.

Via Reuters